Google has made it official. The era of buying paid links for the purpose of increasing a websites pagerank is over. It has updated its best practices SEO Guidelines to include very clear warnings that SEO involving the buying of links will not be tolerated.
"Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."
This was rumored to be part of an algorithm update that affected many sites over the last month and Matt Cutts (Googles Unofficial SEO Spokesman) alluded to this in SEO Search Engine Journal. Now its official.
Well I for one think its about time the to level the playing field for those of us engaged in white hat SEO. Besides I could never afford to pay for links and now I don't have to !
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